Background of the pet industry



Nowadays, "sucking" (as Chinese people said) cats and dogs has become a decompression artifact in high-pressure life. Crazy pet owners have supported a consumer market of hundreds of billions.


Frost & Sullivan predicts that from 2019 to 2024, the compound growth rate of the number of domestic pets is about 8.1%; the compound growth rate of the pet industry market is about 17%; the compound growth rate of the domestic pet food and pet supplies market is about 15.4%; The compound growth rate of the service market is approximately 19.6%.


According to the data, from the perspective of each pet track, in the first half of 2020, pet healthcare has injected a total of 1.512 billion yuan; pet food has received 1.166 billion yuan in financing, pet stores have received 819 million yuan in financing, pet supplies have received 275 million yuan in financing, and pet intelligence have received 196 million yuan in financing, pet e-commerce received 145 million yuan in financing, and pet services received 144 million yuan in financing. Based on this calculation, in the first half of 2020 alone, a total of nearly 4 billion yuan of financing was generated in the pet industry.



When it comes to the prospects of the pet market in China, the companionship of pets is already a very great demand, and pets will gradually become a very critical role in family life. Because we can see that in all developed countries, this has been a reality; the second point is that with the increase in the number of aging and single-person households in China, the demand for the role of pets is also urgent. "



From the perspective of pets, because people cannot understand the behavioral characteristics of pets, at least 4 million pet dogs choose to be euthanized each year. This is mainly due to the lack of communication between humans and animals. Humans and animals cannot understand each other's language.


Therefore, it is inevitable to develop and manufacture a pet smart wearable device and health monitoring device product that can realize interaction and dialogue between humans and pets.


This device will be able to change the status quo that humans and animals cannot understand each other's language. Once humans and pets establish communication, they will truly understand the life, breathing, and thinking of animals, which will greatly change the family that keeps pets.


However, although there are various pet smart wearable devices currently on the market, most products have the problems of insufficient smart interactive entertainment functions and technical lag.



Project Introduction



01

Introduction to the core highlights of the project


1. Pet health monitoring information system



Through the combination of big data platform + APP + hardware equipment, real-time and dynamic monitoring of big data information such as the health and positioning of all pets in the area could be realized. And through the pet community ecology, we could establish the interaction and interconnection of pet owners.



2. Pet companionship and emotional and voice communication


Real-time feedback of the pet's emotions and the semantics they want to express through the smart wearable device makes the pet and the owner closer.



3. Fun and interesting real pet raising game


Real pet and game pet development game could guide pet owners' feeding, health management, training, interactive play, loss prevention, positioning and other functions. Through online and offline games, keeping pets becomes more fun.



02

Product's functions developing plan


Phase 1 : Voice interaction between humans and pets Version 1.0


Become a Siri system worn by pets, realizing imitation of human and chatting with humans. 


At present, the DEMO of the interactive program and equipment has been realized.


Phase 2 : Human and pet voice dubbing system 2.0


1. Collect voice data to form a dubbing voice package to prepare for artificial intelligence learning;


2. Develop and improve APP functions, increase the entertainment experience of users and allow users to guide the system to learn.


Phase 3: Intelligent Animal Voice Recognition and Management System Version 3.0


1. Build an intelligent animal voice recognition system through the voice data management system;


2. The voice package and management system can be downloaded and uploaded by users to maintain the added value and achieve profitability.


Phase 4: Build a smart pet community


1. Realize the transmission of big data and build a social entertainment platform between different pet owners;


2. The management system is used for storage, reading, analysis, classification, real-time communication and entertainment between users;


3. Realize multi-user entertainment functions through voice recognition, entertainment, and real-time interaction.



03

Current status of intellectual property protection



04

Project progress 


Trademark registration has been carried out, and the categories cover pet toys, food, health, training services, smart wear, the Internet, App applets and other categories, with a total of 31 trademarks.


Trademark meaning: mirroring and communication between real pets and artificial intelligence pets


AI pet-A is like a mirror, I is a real pet.


The pet in the trademark is like looking in a mirror, projecting reality into virtual reality. It also contains the meaning of communication and interaction.


Other trademarks include: iWoow, iMiaow, imogo, etc., reflecting the love of pet owners.




Authorized invention patents: 2


Invention patents under application and examination: 17



05

Project financing needs


Angel investment (0.5-1 year) : 1.5 million developed DEMO hardware devices and APPs, and 500,000 used for IP protection.


The second round of funding (1-2 year) : 10 million to build management systems and voice data platform, and 1 million for IP protection.


The third round of funding (2-5 year) 20-50 million to build a community of pet owners, increase entertainment functions, and export overseas.


Listed period (6-7 year)Expand scale and integrate upstream and downstream industries.


06

Looking for business cooperation and partners


  1. Seeking for multi-faceted cooperation with pet toys and pet food manufacturers and distributors to license brand.

  2. Recruiting animal industry experts, technical R&D personnel, marketing talents and entrepreneurial partners. 



If you are interested in the detailed business plan, or want to discuss cooperate with us, please feel free to contact us.


Natalie Lee  13556144134